Professor
Taneshia Nash Laird is an Associate Professor of Africana Studies at Berklee College of Music, where she imparts her extensive experience in arts, culture, and community development to the next generation of creative entrepreneurs.
Visit her Berklee faculty page at https://college.berklee.edu/faculty/taneshia-nash-laird
Entrepreneurship in Black Creative Expression
Berklee Course: AFST-312
Course Description
Entrepreneurship in Black Creative Expression equips students with the skills and knowledge essential for success at the intersection of entrepreneurship and creative Black expression, specifically emphasizing music, dance, and theater. This course offers practical insights and hands-on experience in establishing, managing, and expanding ventures within the for-profit or nonprofit Black performing arts industry. Students will be introduced to and explore various aspects, including understanding diverse business structures tailored to commercial and nonprofit endeavors, navigating fundraising avenues, and strategic planning. By exploring the multifaceted landscape of entrepreneurship within Black creative arts, students will be prepared to translate artistic visions into impactful ventures, whether a sustainable business entity or a socially impactful nonprofit initiative.
Learning Outcomes
By the end of this course, students should be able to:
- Apply fundamental business concepts and principles, including business structures, financial management, fundraising, and strategic planning, to the unique context of Black creative arts.
- Develop strategic plans for launching and managing ventures in Black creative arts, integrating elements such as branding, marketing, audience engagement, and revenue generation.
Nominate Your Organization
Would you like your organization or business featured in a student-created case study? We're always looking for inspiring examples in the Black creative arts industry encompassing music, theatre, or dance. Click the button below to nominate your organization:
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